Micaela Hoo is a writer, content creator, and lifestyle entrepreneur based between Los Angeles and the New York Metropolitan Area. She is the co-founder and co-CEO of My July, a clean skincare and wellness brand created alongside her mother, Dawn, rooted in a deeply personal journey through late-stage chronic Lyme disease and related chronic illnesses. Through My July, she blends thoughtful storytelling with purpose-driven brand building, using the platform to foster greater awareness and dialogue around chronic illness.
Micaela sits on Project Lyme’s Emerging Leader Board, where she supports advocacy and community initiatives. In addition to her entrepreneurial work, she partners with individuals and brands as a Digital Content & Social Media Specialist, developing narrative-led content, managing social platforms, and creating visually cohesive digital campaigns.
Micaela holds a BFA in Graphic Design with a concentration in Copywriting from the Savannah College of Art and Design, and is currently working on her first memoir, a voice-driven exploration of growing up chronically ill.
To learn more about mentoring, 1:1 coaching, or to be in touch about a project, contact Micaela to set up a free discovery call.
My July is a results-driven clean skincare line delivering products that are safe, gentle, effective, and comforting to those with highly sensitive skin.
“July has always been my favorite month of the year. During my childhood, I looked forward to peaceful, unpretentious shared days with my mom. My July is that favorite memory and place—the feeling of a carefree summer, the sense of well-being, safety, and tranquility.
My July is yours to be cherished, embraced, and to bring forth moments that mean the most to you.”
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Customized Chronic Illness 1:1 Coaching
Get guidance on how to create a sustainable lifestyle conducive to your chronic illness. Learn how to adapt your work, life, finances, and relationships to create a fulfilling life while you are healing.
Small Business 1:1 Mentorship
Get 1:1 mentorship on starting your own small business from the ground up. Learn how to prioritize tasks, work harder, not smarter, cultivate community, and scale.
Creates narrative-driven digital content for fashion and lifestyle brands, with an emphasis on slow living, visual storytelling, and thoughtful brand identity.
Develops platform-specific assets including Instagram posts, Stories, and short-form video, tailored to audience behavior and engagement trends.
Select clients include Sézane, Pact, RŌZ Hair, Intelligent Change, Papier, Vitruvi, and HigherDose.
Contact Micaela if you’d like her to speak at your organization or event.
Resume available upon request.
